Since we are within an hour of Monument Valley, Utah, many of our customers have either visited or plan to visit Monument Valley on their vacation. The images of the mittens are now instantly recognizable icons of the American West to many.
The Monument Valley, Utah mitten images have been used in advertisements for decades to sell everything from watches to cars. Advertisers have used images of Monument Valley to convey concepts of ‘timelessness’, or being ‘in the middle of no place’, or ‘seeing the USA’.
Here are a couple of images from our collection of vintage Monument Valley ads.